with Clémence Houédé
The idea was to rebrand and redefine the visual identity of a brand. How to make it adaptive to today’s society.
With Clémence we choose to work on Tesco, the supermarket . I have a fascination for supermarket which are a big part of our daily lives.
To do this we decided to bring back the human and the craftsman aspect to every product.
This is why we did our logo and text using letterpress.
We were were very inspired by the marché esthetic which can be found in our stripes on our packaging .